It can also be through their actions, their journeys, or their relationships. However, the most important thing to keep in mind is that stories need people, and people must convey emotion-not necessarily through their words. 5 Powerful Video Storytelling Examples and TechniquesĪs you’re going to see from the examples below, storytelling through video does not have to be elaborate to have an impact. ![]() There’s also no need for lengthy videos-a great story can be presented in no more than 60 seconds, which can be enough for you to convey your brand’s values and mission. So why not tell people about your brand or products in a creative and entertaining manner? ![]() This is why video storytelling is so compelling because it doesn’t try to sell anything other than a story, and it can help you make your brand seem reliable and relatable to your audience.Īlso, let’s face it-you’re more likely to watch a video that has a good storyline than watch a blatantly promotional video that popped in your social media newsfeed. But they will most likely share with others a story that stuck with them. People usually won’t go around telling people about an ad. Once we associate emotion with something we’re seeing, that story will likely remain part of our memory for a more extended period.Īccording to a study by Science Daily, our brains best relate to characters, and that’s the main focus that all good stories should have. We need it to have substance, perhaps evoke some emotion. We all like a good story, especially when we can relate to the topic. Storytelling through video usually has these four elements: purpose, place, people, and plot. Most importantly, it should boost the viewer’s confidence in your brand or product. It needs to be impactful, to elicit some sort of emotion, while also being informative. The most important thing about video storytelling is the narrative. Needless to say, it’s considered one of the top strategies in video marketing these days. There are various effects that you can use to enhance its impact, such as voiceover, music, or graphic elements. Video storytelling is a marketing strategy that uses the power of video ad creation to tell a story about a company, product, service, or person. To better understand what exactly is video storytelling and how you can use it, we put together this guide, so keep on reading to find out. Youtube storytelling helped marketers move on from traditional TV and send out messages to their audience and potential clients in a new way. Video storytelling, however, came into existence only a few decades ago, with YouTube being one of its main pillars. ![]() The primary purpose has always been to pass down information from generation to generation along the centuries. Storytelling has been around since the beginning of time, starting from cave drawings and then through books, photography, television, and video games. You can tell a story in a matter of seconds through video storytelling, and it will most definitely have a more significant impact than any other means of communication. Maybe a decade ago, that would have been the only option. Imagine wanting to say something important to someone, in a fast but captivating way.
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